This article was written by Gemma Reeves.
Now that you’ve decided to establish a startup business, it is time to think about which type of marketing tools should you invest on. You need several marketing tools to help your startup gain leverage within your market and among your competitors in general.
As a startup entrepreneur, you might be thinking how expensive marketing and promotional costs could get. That may be true, but with more digital choices nowadays (including apps and Social Media), there are ways to cut down rising costs in this aspect. When it comes to marketing, what you really need to invest more on is actual creativity – but that should also be paired with affordable (and free) tools too, such as:
Email Marketing remains one of the best ways to acquire lead conversions and encourage engagement among customers. The process, however, is not that easy – first, you have to build an email list, generate content for your emails, schedule a sendout or send them manually to a list. MailChimp, however, makes the Email Marketing process easier because it is simply an automation tool which allows users to create email content using pre-arranged templates, manage your email list, automate and schedule email sendouts, and most of all, track your email campaign’s progress and data.
MailChimp has a free version for startup entrepreneurs, but it also has a paid version that starts at $10 every month to accommodate a medium-sized or growing business. It also has a premium version which costs $199 each month for pro marketers.
You need unique graphics and signages that could be put up in your websites and Social Media pages, and Canva is the perfect tool for that. Canva is an easy-to-use image design and editing tool that also offers free templates, stock images and fonts to help you create unique posters, banners and advertising copies. You don’t even need to hire an expensive, professional designer to come up with decent imagery – anyone who knows how to use a laptop can use Canva.
Like MailChimp, Canva has a free-for-use version which is perfect for personal use. It also has a paid version which costs $12.95 per month if you want it to be a team account.
Automation is not just done in Email Marketing, you can automate your posts in Social Media too with Buffer. This tool helps you manage all your Social Media profiles (mainly Facebook, Twitter and LinkedIn) in one place – allowing you to save time and be consistent with your posts and messaging all throughout your channels.
Like the first two tools, Buffer has a free version which allows users to connect to just one account for each Social Media platform. For each Social Media account, users can schedule up to 10 posts only.
It also has a paid version that’s priced at $10 per month – allowing users to connect to 10 accounts for each Social Media platform and schedule 100 posts for each. Its Business package which starts at $99 allows the owner to connect to 25 accounts for each Social Media platform and schedule 2,000 posts for each. It also accommodates at least 5 members for effective team collaboration.
If you want to get a glimpse of how website visitors respond and interact with your web page, Hotjar can do that for you. It records where your visitors click, how far down they scroll, what they do, and many more. It helps you understand which parts of your website are its strongest points and which ones are uninteresting for your visitors.
Hotjar has a free version too which can collect data from 2,000 page views and store it for 3 months. Its ‘Plus’ Package which is intended for startups, is priced at $29 per month with a 30-day money back guarantee if things don’t work out.
5. Google Analytics
Of course, nothing can track your website’s traffic more effectively than the leading search engine itself – Google. Google Analytics is a free tool which allows you to track where your website gets its traffic. It also records average reading time that is spent by every visitor, and it also shows how many people are currently looking at your page right now.
SalesForce is a Customer Relationship Management (CRM) cloud-based tool which allows you to record every customer information and their journey with your business. It also helps startup entrepreneurs with customer support and data reports that can be used to enhance marketing strategy and customer relationships.
Unlike all of the previous tools mentioned in this list, SalesForce does not have a free version, only a free trial for those who want to try the service out. Its package starts at $25 per month (billed annually), and that can accommodate a business team of just 5 members. SalesForce also offers three other packages priced at $75, $150 and $300 consecutively.
To gather leads and customers, you need some kind of form for them to fill-up on. That is when you need the services of LeadPages. This tool allows you to create pop-up landing pages, sign-up forms, automated mobile codes/confirmation, sign-up links and more. It also provides templated and pre-arranged landing pages to make it easier for users to create their own.
Like SalesForce, LeadPages does not come with a free version. Its basic package starts at $25 per month – this one is perfect for individual and home based business use. The package that is perfect for startups is priced at $48 each month, while a premium package which is perfect for marketing teams and agencies is priced at $199.
Aside from these tools, startup entrepreneurs also have to think about other things that require some investment. This includes hiring the right employees, finding the most comfortable work space, and investing on the right furniture and office gadgets.
Most of all, you need to determine what kind of tools should your business need most, and invest on them first. There is no need to get all tools when you don’t plan on employing a certain strategy yet. For example, you are not yet decided to launch an email marketing campaign, then there is no need to use MailChimp as of the moment.
Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business. Check out her company here: FindMyWorkspace