Whether you are just starting your first online store or are a veteran, there are a few things you should examine as part of your marketing to grow sales. Online shopping is growing fast, but so is the competition so you need to keep one step ahead – running to stand still.
Below are 3 practices to use to help boost sales.
1. Design of Your Storefront
If your shopping cart has flexible templates, you’ll have a great advantage over many of your competitors. When looking for shopping cart software, you want to have a product that offers templates that are both visually appealing and easy to navigate for the customer, as well as easy to change.
Visitors make their initial impression in under 10 seconds. If they see something ugly or the site doesn’t look professional, they’ll be gone. Navigation is important for your visitors – you want to make it as easy for your visitor to find what they are looking for, shop for clearance or sale items, find the right sizes, colors, or styles. Make sure that the buy now buttons, view cart buttons, and up-sell products on your site are always in a location on the page that is natural for a shopper to find when wanting to check out. You want to make your visitors buying experience as smooth and effortless as possible. Make sure you test your design on a few friends. Everyone will tell you how easy it is to use, but watching people use it will be eye-opening.
2. Offer Exceptional Customer Service
Shopping cart systems such as Volusion, allow you to add a “Live Chat”. If someone has a question, you can answer immediately and even offer additional help or sales tips. This will boost your conversion rate.
Be sure to offer refunds and make the process of returning clearly documented and as effortless as possible. Offering a “30 Day Refund” policy will inspire confidence and encourage purchasing, despite that very few customers will ever use the returns policy.
When dealing with customers, remember in these days of social media that it only takes one negative comment from a customer to reach thousands of ears. Be sure you go out of your way by offering “customer appreciation” coupons in their emails once they have shopped with you, sending out emails detailing any discounts and sales you have going on, and always be kind and courteous when dealing with the email you receive regarding questions or concerns.
3. Utilize the Power of Social Network Sites
Social Media is turning out to be one of the most fun and profitable ways to get a word out about your business.
With the power to reach millions with Twitter, Facebook, YouTube, and MySpace just to name a few, you could explode your sales all with just a few posts written the right way and at the right time. If your customers are on Twitter, they could retweet your messages to their followers and help you find new customers. You can also implement a social coupon to customers who share your social media content.
You can become known as an expert in your industry by writing blog posts and having them posted on social network sites. There is no better way to keep your customers informed of industry trends, new products to the market, or perhaps product recalls.
The best part of utilizing the power of social network sites is that they are all free to use.
Besides, you can integrate your online store with these social network sites to expand your sales channel. For example, you can sell more on Facebook with Shopify Facebook store and BigCommerce “Omni-Channel” can connect your products to different marketplaces.
What the experts say
Kristin Ferguson, having a strong background in accounting, project management, and marketing, shares with us that Facebook ads are working well for them.
Kristin, the representative from The Markey Group, further explains her marketing tips that help to increase eCommerce sales,
We have been super successful with Facebook ads and Facebook Lead Form ads in maximizing eCommerce sales lately.
The cost per click is super affordable, allowing for both awareness and lead gen at an efficient price. Bonus points if you have video content to share in your ads!
Kristin Ferguson – The Markey Group.
Tabitha Naylor, the founder of Successful Startup 101, thinks “e-commerce sites can take a page from Amazon, which really drove home the idea of cross-selling and up-selling products.”
There are differences between cross-selling and up-selling. Tabitha, also the owner of a marketing firm at TabithaNaylor.com, describe her thoughts deeper,
Cross-selling means selling customers accessories or companion pieces to something they’ve already bought. If a customer buys a tablet for example, you should immediately offer a protective case for that tablet.
Up-selling is a little different, because you are offering customers an upgrade of something they already bought. So for example, if a customer bought a phone that came out two years ago, you would up-sell them to the latest version of the phone, which is easy to do, because you already know that customer is likely to respond to a better version of something he or she already bought.
Tabitha Naylor – TabithaNaylor.com
One of the most important things to keep in mind when implementing new marketing techniques into your weekly routine is to make sure you track everything. Watch where your visitors come from (Google Analytics is great for this) to see what marketing methods are working out the best for you and then work out a strategy to gain as much from that method as you can.
The original article is first published on WHSR Blog; it’s now managed and updated by BuildThis.io staffs.