How to Start A Drop Shipping Online Store Using Shopify

Tools list 

  • Platform – Shopify
  • Domain registrar – Name Cheap
  • (That’s all you need, simple!)

 

 

 

 

Start here

One of the best things about Shopify is that you can sell physical products without having the actual items with you.

This process is known as retail fulfillment – where you connect to a third party who will be responsible for storing, shipping, and delivering the products to your customers.

In this guide, you will learn how to apply the retail fulfillment method on Shopify by creating a dropshipping store. By successfully building a store, you won’t have to keep your items being sold because a third party – idealwith online sellingly your supplier – will take care of them.

Before we get into the process of creating your dropshipping store on Shopify, you need to perform a critical set of tasks to determine the profitability and success of your store.

Identifying A Profitable Niche

You simply cannot pick products to sell at random in the hopes of turning over profit. To maximize the performance of your drop shipping store, you need to identify the niche of your shop before you proceed on creating it.

By researching for the best possible product to sell based on different factors, you can guarantee to make a sale and turn your initial efforts into passive income for years to come!

When it comes to unearthing the best niche for your drop shipping store, below are some of the best practices you need to observe:

  • Sell products that cost between $1-20 – When selling using the drop shipping method, you need to consider the overhead costs that you need to spend on when taking orders and placing them with your third party supplier. Therefore, selling products at this minimum amount lets you maximize your earnings – you can price the item 60% higher than its wholesale price. Not to mention, you can keep your losses to a minimum since the capital isn’t high, to begin with.
  • Target upper-middle-class customers – You want to appease an audience that not only has purchasing power, but also disposable income. The middle class with at least an annual income of $100,000 is your ideal target market. They will be more than willing to spend on a premium product that they need and want.
  • Sell product with no discernible brands – It will be harder to penetrate a market with a predominant brand hawking the sales. To make the most out of your store, you need to sell a product without a popular brand dominating the market. Doing so allows you to have a fighting chance to make money from your shop.

Tools to help you determine your niche product

The factors mentioned above is just a basic overview of the things you need to consider when choosing a niche product.

At this point, you want to justify your choice by researching for keyword difficulty and competitor analysis. Below are additional tools that you can use to validate the niche product you want to sell.

Google Keyword Planner

Google is the search engine that people use.

For sites that rank on top of search results for their respective keywords, they are getting not only lots of traffic but also possibly conversions. Therefore, you need to leverage the data made available by Google by using its Keyword Planner tool.

4a

For the purpose of niche product research, this tool will help you find keyword ideas that you ought to potentially sell on and ultimately rank for your shop.

Upon logging in, you will gain access to a general overview of the keyword’s search volume. As a site owner, you want to find keywords that are frequently searched online. By choosing such keywords, you can increase your chances of getting found by your customers, assuming that you do rank for your chosen keywords.

To use the Keyword Planner, click on the “Sign into Adwords” on the homepage. You also need a Google account to use the tool.

After logging in, click on the “Search for new keywords using a phrase, website or category.”

5a

Once you click, you can enter a product that you’re interested in selling.

For this purpose, let’s assume that I want to find watches to sell on my store. Therefore, I can type “wrist watches” on the product or service bar. Also, you can narrow down your search by identifying the product category and the location of the search.

6a

Click on the “Get ideas” blue button at the bottom to get the results page.

Scrolling down the Keyword ideas will show you different keywords relevant to your initial search. Upon scrolling, I decided on pursuing the “wrist watch for men” keyword.

 

SEMrush

While the Keyword Planner is good enough to provide you with keyword suggestions to target, it does not show how difficult it is to rank for them.

Keyword difficulty is determined by the quality of sites ranking in the first ten positions on search results for the keyword. The quality can be drilled down to the different on- and off-page SEO factors. Trying to untangle all these data, regardless of your experience with SEO, will eat away a chunk of your time, which is something that you can’t afford.

Therefore, you need a separate tool that will help you figure out the keyword difficult. A tool you can use is SEMrush.

8a

SEM Rush homepage.

While SEMrush is paid, you can still use the tool to extract the keyword difficulty of a limited number of keywords.

9a

Upon creating an account and signing in, enter the keyword in the search bar and click on the “Search” button to show the data.

Once the page loads, scroll down the Phrase Match keyword section and click on “View full report.”

Once the page loads, scroll down the Phrase Match keyword section and click on “View full report.”

11a

On the report page, scroll down the bottom to show the related keywords and their different metrics.

What you want to focus on is the keyword difficulty row. The lower the KD, the easier it is to rank for that keyword on search engines. Currently, the keywords are arranged from the most difficult to the least.

Also, “wrist watch for men” has a KD of 90.71 and takes the top spot for the most difficult keyword to rank for. What we can do is search for another keyword that we should consider optimizing for our Shopify store.

To arrange them from the easiest to the most difficult, click on the KD letters to rearrange the keywords.

From the results below, you will see that the keyword "antique wrist watches for men" has a keyword difficulty of 67.03, which means that it's easy to rank for this keyword in search results.

From the results below, you will see that the keyword “antique wrist watches for men” has a keyword difficulty of 67.03, which means that it’s easy to rank for this keyword in search results.

By choosing this keyword, we will also have to narrow down our selection of wristwatches to dropship to those with antique designs. Looking back to AliExpress and adjusting our search to “dropshipping antique watches,” below is a screenshot of the products shown on the site.

14a

As you can see, the price point sits within our $1-20 range. While most of the ones shown in the screenshot are pocket watches, there are wrist watches available in the result. Also considering that the keyword we want to optimize for is not very difficult to rank for (“antique wrist watches for men”), the product is ideal to sell on our Shopify store.

Also, it is important to point out that the keyword has a search volume of 20 on SEMrush. While volume is crucial, our goal is to rank on top of search results with our store. Therefore, we need to choose a keyword that’s relatively easier to rank on Google and Bing. Choosing keywords with lots of volumes but with a KD of at least, 85 will take you more time and effort to rank for the keyword.

Therefore, you want to select keywords with low keyword difficulty scores.

How to choose a supplier

Using the information above, you should be able to find the best possible supplier. When it comes to finding a vendor who will provide you with the items that you will dropship on your Shopify store, you can’t go wrong with AliExpress.

1a

Dropshipping with AliExpress is easy and convenient. Shopify recommends AliExpress as your primary source for all your dropshipping needs and offers this guide to help you get started.

If you don’t have a product to sell, you can use the search bar to brainstorm for ideas.

Typing in “dropshipping” will reveal you lots of results to choose from.

2a

For the purpose of this example, let’s click on “dropshipping watches” and see the products we can choose to dropship on our store.

3a

Judging from the results, the products being sold cost between $1-20, which meets the criteria for the best practice of dropshipping. Potentially, this is something that you can sell on your Shopify store.

Now that you have the results hover your mouse cursor on any of the items. You will see metrics that you can use to filter your suppliers from the page.

sup-1

Below the price, you will see the star rating from the feedback of its customers. To its right, you will see the number of users who rated the supplier, as well as the number of orders for this particular items. From here, you need to consider the product’s star rating and the number of people who rated it. The higher the star rating, the more reliable the product/seller is.

Also, make sure that lots of users rated the product. If only a handful of people gave a product a perfect score, then you may want to find another product with a comparable score that is rated by hundreds of users.

When choosing products to sell on your Shopify shop, go with non-branded ones. Since it’s difficult to tell from the naked eye which products are genuine which ones are knockoffs, it’s best to avoid them altogether. Go with generic products that have high ratings on AliExpress to sell on your online shop.

Below the product rating is the supplier rating as represented in diamonds. Even if the product is top-notch, it depends on how responsive and easy to deal with the vendor is. Thankfully, the diamond rating will give you a glimpse of the supplier’s reputation in AliExpress. Hovering your cursor on the diamond will show a feedback summary from its customers.

Click on the diamond to show more feedback information.

Click on the diamond to show more feedback information.

As a rule of thumb, you want to reach out to suppliers with a feedback score of at least 95%, which is a good enough indicator of the supplier’s reliability.

Perform these steps when looking for products and suppliers to reach out to. Narrow down your choices to a couple and start reaching out to them so you can get a better feel on how to communicate with each of them.

Since we’re planning on targeting wrist watches for men, let’s look into other available wristwatches on AliExpress. Upon research, I’ve decided to sell this on my Shopify store.

This.

Based on the quality (4.7 out of 5) and volume (87 users) of reviews, as well as the volume of orders (94), it is safe to say that there’s potential for the product to sell well because the supplier has received high ratings from its customers. Not to mention, the price point is perfect ($7.99) – it’s not too expensive, and you can mark up the price for a reasonable amount.

To compare and scale the price that we want to sell the wrist watch, let’s go to Amazon and find similar items to the one we’re planning to sell.

From the screenshot above, the price of leather wrist watches ranges from $20-$200. For this purpose, let's set the price of the watch to $20 to remain competitive.

From the screenshot above, the price of leather wrist watches ranges from $20-$200. For this purpose, let’s set the price of the watch to $20 to remain competitive.

At this point, it is best that you order a product sample from the supplier to see how convenient it is to purchase from him or her. Assuming that you chose a vendor with a high feedback score, you shouldn’t have any problem ordering the product to your doorstep. While you can just rely on the ratings shown on AliExpress, ordering from them will give you better insights on what customers can expect once they order from the supplier through your shop.

For now, we need to message the supplier for the high-res images and the description of the product that you can feature on your Shopify store.

Here’s an exchange that I had with the supplier regarding the product details.

54

Based on the conversation above, you can secure the details within 24-48 hours. This is a good indication that the supplier is responsiveness and shouldn’t be a problem to deal with regarding product details and other concerns. Perform these steps again for other products you’re interested in selling on your Shopify store.

Creating A Shopify Store

Now that we have a niche product in mind, it’s time to set up our Shopify store. To begin, you need to create a Shopify account by entering your email address, password, and the name of your shop.

15a

Setting up a sample store for this tutorial.

Upon successfully signing up, Shopify will ask you questions about your store if you have one.

Regarding the first question, you have four choices to choose from:

  • I’m not selling products just yet
  • I sell with a different system
  • I’m just playing around
  • I’m selling just not online

Since you don’t have a shop and want to use Shopify to create your drop shipping store, you can choose “I‘m not selling products just yet” in the meantime.

For the question, “How much revenue does your business currently make in a year,” you can enter “$0 (I’m just getting started).”

Once you’ve chosen those answers, click “Next.”

You will then need to complete your order details by filling out your personal information.

After submitting your details, you will be redirected to your dashboard.

Selecting A Shopify Plan

Once you have created your account, you need to subscribe to a scheme to unlock all of Shopify’s premium features. While you still have a 30-day free trial, it’s best to settle your plan from here on out, so you also don’t have to worry about this later on.

To do that, once you’re in the dashboard, click on the “Select a Plan” button.

19a

Click on “Select a Plan” in main dashboard to setup your plan with Shopify.

There are three plans to choose from – Basic Shopify, Shopify, and Advanced Shopify.

 

Since you’re just starting out, it’s best to choose the Basic Shopify plan. Later on, assuming that your shop blows up, you can change the plan so you can enjoy more features.

After clicking on the “Choose this plan” button, you need to edit your billing details and payment cycle. Once you’ve finalized your information, click on “Confirm changes.” Once successful, you will be redirected to your dashboard.

Online Store Basic Configuration

From here, let’s set up your Shopify online store. Below are the things we need to tackle when creating your store:

  • Purchasing and setting up a domain for your store
  • Setting up email forwarding
  • Choosing a theme
  • Create “must-have” pages for your Shopify store

Purchasing and setting up a domain for your store

First, you need to go to your Online Store page and click on “Domain.”

22a

Using a domain for your Shopify store is optimal. However, the main reason why you should consider buying a domain is for branding purpose. Without a dedicated domain, your store’s URL will be https://nameofshopifystore.myshopify.com. While you won’t have to spend if you don’t want to purchase a domain, it would be much better for your audience if you have a domain name so you can have full control of how your URL would read.

For example, by choosing https://nameofshopifystore.com, it will be much easier for your target market to remember and type your domain name into their browsers.

More importantly, being able to spend for your domain shows that you are serious with your online store, which gives off a better impression to your potential customers.

If you ultimately decide on buying a domain, all you need to do now is click on the “Buy new domain” button on the page; or, go with a third party, ie. Namecheap.

(Note: It’s recommended that you register your domain name with a third party registrars – just in case you wish to move your online store in future. To do this, we recommend Namecheap or GoDaddy. GoDaddy is the biggest (not one-of) domain name registrar while Namecheap is super competitive in term of pricing and customer support.)

The most common domain extension, .com, costs $13 on Shopify. If you want a unique extension, you can choose from its wide selection of premium, albeit more expensive, domain extensions.

For now, let’s stick with the .com extension. Click on the “Check Availability” button.

On the next page, you will find out if the domain name is available for purchasing. If so, you will be required to fill out a form to complete your order.

Before you can click on the “Buy domain” button, you need to check the box to show that you agree to the ICANN policy and DRA.

After clicking on “Buy domain,” you will receive an email notification that requires you to click on the link to confirm your purchase.

Setting up email forwarding

When running a dropshipping store, you need to realize that you work as a middleman to customers and your supplier. Usually, when someone places an order, you will manually relay the order to your provider so they can process the delivery and shipping to the client.

To set up your email forwarding, go to the Domain page and click on your purchase domain.

28

On the next page, you will see that there are two emails set up under your domain: info@ and sales@.

If you want to change the email address where all your emails from your Shopify store are forwarded to, then you can make the changes here.

To delete the existing emails, just click on the trash icon and confirm the deletion.

If you want to add a different email, probably change the address to customerservice@ or support@, you can click on the “Add an email address” link on this section.

Simply enter the email name of your choosing and the email where you want to receive the messages.

Choosing a theme

It is important to put some thought in how your store is designed. A big part of the reason why is because you want to provide your visitors with a seamless experience when browsing your items and pages. If they like how your site feels, along with its content, then there’s a good chance that they will order from your store.

To get there, however, you need to choose the best theme for your Shopify store.

Currently, the default theme is Debut. However, if you want to change it, you can select a theme from the Themes page.

31

A new window will open to load the Shopify Themes. There are different themes and styles to choose from, some of which are premium and go up to $180. However, there are free themes to select from as well. Since you’re just starting your shop out, it would be wise to select from free themes first.

32

For this example, let’s choose the JumpStarttheme (the middle theme). Clicking on it will lead us to the activation page.

However, before you confirm using this theme, you may want to look at its features and see if you can use them to make your Shopify store look better for your visitors.

If you are sure that you want to use this theme, click on the “Install Theme” button.

You need to click on “Publish as my store’s theme” link to finalize the change in theme. If you want to install the theme but not override the current theme, click on the “install as an unpublished theme” link.

A new page will appear with a “Go to your theme manager” button that leads to your Shopify page where you can customize your theme. Click on the button to make the necessary changes in your theme.

37

After clicking on the “Customize your theme” button, you will be led to the page where you can edit your theme.

38

On this page, you will see many sections on the sidebar that you can edit on your site. Clicking on a section will show you the different customization options to choose from.

For example, if you click on the Header tab, it will show this:

39

Most of the options are pretty self-explanatory so it’s best if you can play around with each to see which works best for you.

If there are sections in your chosen theme that you don’t have any use for, click on the tab, scroll down the bottom of the sidebar, and click the “Delete section” button.

Adding pages

Since Shopify has no idea that you plan on building a dropshipping store, you need to create pages that will help inform your visitors about what your shop is all about. Below are those that you need to create for your Shopify store.

  • About
  • Products
  • Shipping
  • Returns
  • Contact

To begin creating your new page, go to the Pages section under the Online Store category.

41

Once you clicked on the “Add page” button, you will be directed to the page where you can create new pages on your shop.

The text editor is your usual WYSIWYG (what you see is what you get) where you can format the content based on different options to choose from. If you know how to publish content using a blogging platform or a CMS (content management system), then you’ll have no problem editing content on Shopify.

Below are guidelines that you need to consider when creating pages for your Shopify store:

  • About – The purpose of this page is to explain to visitors and supplier what your dropshipping store is all about. Be as comprehensive as possible and cover as much ground as you can when talking about your shop.
  • Products – Showcase the list of goods and collections you’re selling in your store. Also, explain why people should buy from you and what makes your products better than your competitors.
  • Shipping – Mention how long each order (big or small) will be shipped out for delivery. Also, talk about delivery method and other details that they need to know before purchasing from you so they’d know what to expect.
  • Returns – Discuss your return policy here. Mention the maximum number of days before a customer can return the product, the kind of refund you can offer to customers, and who will pay for the return shipping, among other details.
  • Contact – There will be details that you won’t be able to cover on your store pages. If so, your Contact page should open the line between you and your customers for questions, inquiries, and concerns about your store and products.

For this example, I am creating an About page for my store using dummy text so that you can see how the process works.

43

Since you also want to attract more organic traffic from search engines, you want to edit your page’s SEO for maximum effect. Scroll down the page and click on the “Edit website SEO” link.

Edit the meta title and description with the goal of attracting more clicks from users once they see this in search results.

Once finished, click the “Save” button to finalize your page.

After creating the page, you want to include the page on the site's navigation, so visitors will easily see the page. To do this, after saving your newly created page, click on the "add it to your store's navigation" link.

After creating the page, you want to include the page on the site’s navigation, so visitors will easily see the page. To do this, after saving your newly created page, click on the “add it to your store’s navigation” link.

You can add the page to the footer or main menu. For this example, let's include the About page on your main menu.

You can add the page to the footer or main menu. For this example, let’s include the About page on your main menu.

48

Once you are on the main menu page, add the About page to the list.

Once you’re done, click “Save Menu” to finalize the changes.

Do this on all of the mentioned pages that you need to create for your site.

Refund, Privacy, and TOS statements

If you want to generate quick pages for these statements, go to Setting > Checkout and look for the “Refund, Privacy, and TOS statements” section.

sup-5

The statements generated by this section will appear in the footer of your checkout page. As mentioned on the side part of the page, the templates are not legal advice so you need to edit them with help from a legal expert to make them binding.

Adding products to your store

50

It’s now time to add your niche products to your store. To add a product page, click “Add product”

Once you are on the Products page, you need to fill out the details of your product.

Once you are on the Products page, you need to fill out the details of your product.

For the description, you may want to edit whatever that’s given to you by the supplier. Make your descriptions more compelling to convince your target market to purchase it from you.

For the description, you may want to edit whatever that’s given to you by the supplier. Make your descriptions more compelling to convince your target market to purchase it from you.

56

On the right sidebar, under the Organization section, you need to edit the product type and vendor to categorize your product for the benefit of your visitors. You can also include this product in a collection so you can lump together similar products and showcase them to your potential customers altogether. Lastly, you must enter keyword tags for your product so visitors can locate it on your search bar.

57

Below the product title and description is the Images section. Upload all the images provided to you by the supplier. Make sure that the images are hi-res and of excellent quality to improve the chances of getting people to purchase your product.

58

For the pricing, enter the most appropriate price based on your research. Comparing the watch to the ones sold on Amazon, we settled with $20. It is arguable that we can increase the price to maximize our profits, but the pricing above is merely an example. For the price that your product will be compared to, you need to enter a higher amount to convince your visitors that you are offering a steal.

On the inventory, leave it blank. Since you don’t have the physical products in hand, you don’t have to track inventory.

59

Regarding shipping, you can also leave these blank since your supplier will take care of this. However, you need to discuss the details with your suppliers on how to proceed with each order to ensure that the products get delivered on time.

60

Below Shipping is the Variants. If your products are available in different colors, sizes, and others, then you need to enter it here, so people have options to choose from and potentially increase conversion.

Finally, you can edit the product’s search engine listing. Click on the “Edit website SEO” link to input your meta title and description, as well as the URL.

61

For the page title, you may want to consider adding your dropshipping store’s name at the end if there are enough characters. For the meta description, you need to be detailed as possible about the product. Maximize the available 160 characters so you can convince users browsing on search results to click on your link. Regarding the URL, you can also edit it to shorten it if possible.

Also, you need to consider a keyword to optimize for this product page. You can use SEMrush to find keywords that are not difficult to rank for so you can increase your chances of ranking higher on Google or Bing.

Once you’re done, you can save the product. Apply the same process for all of the product you plan to sell on your dropshipping store.

Automatically adding products to your collection

The benefit of creating a collection of products is to compartmentalize products with the same brands, type, theme, and other factors that bind them together.

Using the product we entered above as an example, let’s say we want to sell more genuine leather bracelet watch in our shop. First, let’s create a collection.

62

On the first half of the Create collections page, enter the name and description of the collection. Apply the same principles used for creating your product here. Be as descriptive as possible so you can provide the necessary information to visitors to help them make an informed decision.

63

For the Collection image, ideally, you want to upload an image that shows most of the products you’re selling, so visitors will have an idea of what to see and purchase from your collection. If not, you can probably download the product with the best image regarding quality.

To make products much easier for you to add to your collection, you can automatically add newly created product pages based on certain conditions. You can choose from product type, price, vendor, tag, and others, so you don’t have to enter them in your collection manually. You can also add multiple conditions to ensure that products that meet any one of the conditions you entered will be included in the list.

Finally, edit the page’s SEO so you can compel more people to click on your link as it appears in search results.

Once finished, click on the “Save collections” button.

Payment gateway support

As an eCommerce site, you want to provide the shopper with different payment methods so they can pay whichever method is most convenient for them. Normally, shoppers would use PayPal or credit cards for online transactions. Regarding the latter, you can use Shopify Payments so you can accept payment directly from Shopify – no setup required.

Shopify Payments

Shopify Payments

One of the best features of Shopify Payments is the ability to keep track of all transactions made to your dropshipping store. Also, if customers want a chargeback from their purchase, you can easily respond to them with a customized response to make your life easier as a shop owner.

Unfortunately, Shopify Payments is not available in all countries. If that’s the case, the next best option is using PayPal as your primary gateway for transactions.

paypal-at-shopify

By default, all purchases will be made using PayPal Express Checkout. You can also accept credit cards through this payment gateways, and there are no transaction fees, so you get to keep all the profits.

Regarding credit cards, if you want to accept payments using a third-party provider via credit card, you need to choose from the list available under the “Accept credit cards” section.

sup-8

Shopify offers hundreds of payment options that will surely satisfy your target audience. With a list of options this huge, you can’t make an excuse that people can’t buy from you because you don’t accommodate their preferred payment method.

All you need to do is choose the payment gateways that you want to set up from the list, assuming that you’re already subscribed to the gateways you will be selecting. If not, you will need to sign up from the gateways in the list.

Once you have chosen from the list, you need to fill out the necessary details to process your option so you can accept payments via credit card using your preferred gateway. Below is an example of the details that you need to fill out if you will choose Mastercard Payment Gateway Services:

If you want to add more payment options, refer to the applicable methods of your choice under “Alternative payments” and “Manual payments.”

Shipping rates

Depending on the products you’re selling, you need to edit your shipping rates so you can provide accurate pricing.

sup-9

To compute for the appropriate shipping rates, you need to know the following:

  • Shipping rates – Look at the prices of shipment depending on the size and weight of your products for local and international delivery. Pricing will be different for each country.
  • Surcharge rates and volume – These are fees necessary to bring the shipment in front of the customer’s doorstep by land.
  • Supplier expenses – These are costs that you have to pay the vendor first to get the product prepared and ready for shipment.

Again, there are no universal rates for these fees – you need to talk to the delivery services and your suppliers about their pricing. From here, you can come up with a reasonable price for each of your items that factors all the costs mentioned above.

For shipping strategies to increase your sales, refer to this article at Shopify.

sup-10

On the “Additional shipping methods” section, you can enable third-party calculated rates at checkout if you have a Shopify plan or higher. This lets you automate the process of computing for the shipping costs, so you don’t have to figure it out for yourself and manually enter them on this page.

If you want to take away the hassle of arranging the shipping of products to your dropshipping store, you can add a dropshipping service so you can delegate all the order to your dropshipper or supplier.

Upon clicking on the page, you can connect with popular fulfillment services like Rakuten and Fulfillments by Amazon through an app from Shopify. However, since your supplier will be coming from AliExpress, you need to confirm first with your supplier if you can ask them to deliver the products on your behalf.

If so, please read this guide on how to setup your custom fulfillment services.

Discount code

If you want to hike up your sales by getting visitors to become customers, then you need to create a discount code so they can purchase your products at lowered prices.

On the sidebar menu, go to Discounts and click on “Add Discount.”

sup-11

Fill out the details as seen on the screen above. Make sure to edit the Conditions and Usage limits according to your intended settings so that customers won’t misuse or overuse your discount code.

Once you have created your discount code, you need to promote it on your online shop so that people will use it for their transactions. Below are ways that you can do this:

  • Promote on social media – Share the code on Facebook, Twitter, and other social channels.
  • Write a blog post – Publish post on your blog section that explains in detail your discount code and how to use it. You can then share the post on social media instead of directly sharing the code there to drive more traffic to your blog.
  • Create a pop-up – Pop-up forms are a great way to build an email list or drive traffic to a particular page on your site. The form will dynamically appear on any page on your shop to attract attention to it. For more information about pop-up forms and tools, you must use on your online store, read this Shopify post.
  • Send an email blast to subscribers – If you want your discount codes to be used only by people who signed up to your email list, then you can send them to your list using an email marketing platform. About this, you can use discount codes as an incentive for people to sign up to your mailing list. Once you have signed up, only then will they receive the discount code. If you don’t have an email list yet, check out this post on Shopify to fuel your imagination and creativity so you can apply the ideas in your store.

While discount codes are effective in driving sales and revenue to your dropshipping store, you shouldn’t offer these at all times. Incorrectly giving away the codes could result in fewer sales and lowered engagement with your store. To ensure that you’re using coupon codes the right, refer to this Shopify article for ideas and inspiration.

Offering gift cards

If people are shopping on your site for gifts but are not sure which item to buy their loved ones, then a gift card is an excellent choice. By assigning a particular amount to each card, customers can use the card for products that adds up to the exact amount of the card.

You can offer gift cards similar to your products. You can also give the cards away to customers who just purchased from your store. Either way, if used right, gift cards can help increase the sales of your dropshipping store.

To create your card, go to Products > Cards on your sidebar menu and click on “Start selling gifts on my store.”

sup-12

However, to enjoy this feature on Shopify, you need to have a Shopify plan or higher.

Once you have upgraded, you will be lead to this page on the site:

sup-13

After creating the variants for your gift cards, you can save them on the “Online Store” under the Visibility area to make the cards available for sale. You can also issue the gift card to select customers to reward them for their loyalty.

Customer support

Even if you try to cover all information about your dropshipping store on your site, there are still questions that didn’t occur to you when you were building your online shop. Therefore, you need to make yourself open to customers who want more details about the products you’re selling, as well as the status of their orders.

The simplest way for people to reach you is by having a contact page in your store that they can quickly fill out with their queries and concerns. But some people want a faster and more convenient way for them to reach out to you instead of waiting for hours and days for a reply.

To solve this, you need you provide better lines of communication from your Shopify site with your customers. One of the best tools that offer the complete package is ZenDesk.

sup-14

You can set up ZenDesk to cover the following aspects of your Shopify store’s customer support:

  • Phone – Through ZenDesk’s Phone feature, you can give the human connection your audience yearns for when it comes to expressing their concerns. Moreover, the tool takes care of the customer history. Automatic ticket creation, and call recording so agents can focus on solving the issue at hand instead of worrying about the workflow.
  • Chat – To provide users with quick answers to their concerns about your shop, a chat support allows them to talk to agents who are eager to assist them. By resolving problems immediately, you can expect to increase your sales and offer a better user experience.
  • Knowledge base – You can create a customer portal that combines the collective knowledge of your agents based on the questions they receive from users and callers. The knowledge base will serve as a one-stop guide for all the potential problems and issues your customers will have come across, so they don’t have to talk or send an email to your agents.
  • Social media – More online-savvy users prefer to make their voices heard through social media and messenger apps. With ZenDesk Message, you answer their concerns straight to their favorite social apps and platforms for a faster way of communicating with users, so you convert them into customers.

ZenDesk’s pricing is flexible, depending on the features you want to use for your Shopify store. A $5/month offers email and social channel support, basic help center, and a widget that will appear on your screen. This is a perfect plan if you are starting out with your dropshipping store. If the demand arises, you can shift a different plan to accommodate more features like performance dashboards, multiple ticket forms, and more.

Moreover, there is a 14-day free trial for each plan so you can test out and see if ZenDesk is your go-to platform for all your customer support needs.

For more details in installing Zendesk to your Shopify store, refer to this article for the necessary steps.

If you feel that ZenDesk is too big for your needs, you can choose any of the smaller tools below:

  • Drift – Take live chat to a whole new level! Place a floating button on all your pages that visitors can click on. They can posts questions and comments easily, and you can reply just as quick as well!
  • Grasshopper – If you want to take calls from your customers, this tool lets you create a branded 1-800 or local number that directs to your smartphone or any of the support team.
  • Hootsuite – This popular social media management tool views all your social media profiles in a single place so you can answer and reply to all your customers and followers on Twitter, Facebook, and more.

By using any of the tools above, you can guarantee better conversions and a happier customer base.

Launching: Remove password protection

As you are editing your store up to this point, it is currently not available for public viewing.

66

The reason for this is because your site is password-protected. It makes sense as well because you’re still in the process of building your store up before you can show it to your target audience.

Once you have done the steps above, it’s time to unlock the site and provide access to the public.

67

To do this, you need to remove the password from your store.

After clicking the button, you will be directed to the Password page section of the Preferences page. All you need to do here is uncheck the “Enable password page” box and click on the “Save” button.

Wrapping it up

The guide above should provide you with enough information on how you can create a dropshipping store using Storify. We have broached the subject of finding the niche product you should consider selling, but it may not be the most exhaustive guide you may read about the subject. Nonetheless, that section, along with the rest, will give you a better idea on how to approach building this type of store so you can maximize your efforts and profit in the long run.