BigCommerce Review

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Last updated on October 19th 2017


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BigCommerce is an online e-commerce store builder. It offers users a complete set of tools for building online stores.

Creating and maintaining an online store is never easy. There will a lot of unorganized tasks you need to handle.

A software like BigCommerce can make it effortless. You can create your online store and manage sales under one simple dashboard. It doesn’t ask for any technical skill.

So how reliable BigCommerce is?

Bigcommerce intro

BigCommerce introduction (source).

A report says that BigCommerce has processed 8B+ in total merchant sales.

So, let us find out how BigCommerce can help grow your business.

Features that save time and boost your sales

1. You can sell everywhere – Ebay, Amazon, Facebook, etc..

With BigCommerce, you can integrate your store with different sales channels to boost your sales.

BigCommerce features a useful channel manager named “Omni-Channel“. It lets you connect and sell your products on different marketplaces.

It will import your products into the channels you connect. So you don’t need to add product details manually on each channel.

It offers you to sell on:

  • Marketplaces like Amazon, eBay and Google Shopping
  • Social Media like Facebook, Pinterest and Instagram
  • Physical Stores like Square, ShopKeep and Springboard Retail
Bigcommerce channel manager

Connect to different channels to drive more sales to your store.

When you get a sale on any connected channel, you can process the order from the BigCommerce Dashboard. It saves you lots valuable time.

2. Increase conversion with built-in tools

BigCommerce offers advanced conversion optimization tools that you can’t find elsewhere.

Some of the reasons why the tools help:

Recover customers with unpaid products in their cart

Many of your customers will leave your site keeping unpurchased items in the cart. You may recover them by sending some timely emails.

BigCommerce Abandoned Carts lets you create rules on how you want to approach those customers. You can set up a series of email and configure when to send them.

Bigcommerce abandoned cart

Recover sales with BigCommerce abandoned carts.

Increase the mentality of checking out

Customers can check out from the product page without redirecting to PayPal’s website. Alternatively, customers can use One Touch to pull saved PayPal information from customer’s device.

Both PayPal methods can make the payment processing faster and easier. They able to influence the mindset of checking out.

BigCommerce Paypal in context checkout

BigCommerce can influence the mindset of customers with features for PayPal.

BigCommerce leaves no stone unturned to increase conversion.

3. Set your own promotion rules

You can personalized coupon codes and discounts for your stores. Plus, you can display banners ads to promote those offers. The native system lets you create and place banner ads more easily.

BigCommerce offers Cart-Level Discount. That means discount will apply to the shopping cart in real time to avoid unnecessary complexity.

Bigcommerce cart level discount

Bigcommerce cart-level discount.

Deep targeting options also available in the discount system to show exclusive offers before checkout. Like, buy one more item to get free shipping.

4. Automated the most difficult tasks

BigCommerce offers many automation tools in their system. You can automate shipping rate and tax calculation using the tools below:


ShipperHQ calculates shipping rate based on the rules you set. You can define carriers, shipping methods and rates based on product specification.

Bigcommerce shipperhq

ShipperHQ offers advanced features like Dropshipping, Multi-Origin and more.


Avalara integrates with BigCommerce to calculate tax depending on different criteria. They call it “AvaTax”. It will help you charge the correct tax at checkout.

Bigcommerce avalara

Avalara will perfectly work depending on the rules you set up.

5. Comfortable way to make payments

Lacks of different payment methods can lose you sales. Customers will look for a comfortable payment method for themselves.

BigCommerce doesn’t lock you with a few payment methods. There are more than 40 pre-integrated payment methods that serve over 100 countries.

They have native integration with PayPal, Square, Adyen, Stripe, and Klarna and credit card payments (powered by Braintree).

Bigcommerce payment methods

BigCommerce provides you with multiple payment methods.

As mobile wallet options, they are payment methods such as Amazon Pay and Apple Pay.

6. Grow your store worldwide

Now, you can even sell your products to customers living anywhere in the world.

Bigcommerce supports all left-to-right languages. You can have multiple languages in your store with few clicks.

You can display prices in foreign currencies and process the payment using one of their many payment methods.

bigcommerce foreign currency

Bigcommerce foreign currency.

BigCommerce can let you charge the Tax and Shipping fees automatically to the shopping cart.

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The e-commerce platform that grows with you

BigCommerce merchants grow at 28% year over year.


BigCommerce Themes and apps

BigCommerce has a collection of 111 premium themes and 7 free themes. Premium themes have a price starting at $145 and range up to $235.

All their themes are mobile responsive (both free and paid). They are professional and feature a unique set of options. They offer free lifetime updates for all themes.

Their theme repository is well-organized. There are 10+ categories that arrange them by industry. So you don’t have to go through the huddle to find a suitable one.

Bigcommerce themes

BigCommerce Themes.

All BigCommerce themes are mobile-friendly. You can preview how those themes render on different devices from the theme editor.

Customers can check out from their mobile the same way they would do on a computer.

Bigcommerce mobile

BigCommerce mobile have wallet options like Amazon Pay and Apple Pay. So you might not lose sales for the sake of mobile devices.

BigCommerce has integrations with around 472 apps. It includes both free and paid items.

A good number of apps are free there. So you can get some of your works done without paying.

Bigcommerce apps

BigCommerce apps.

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The leading e-commerce website builder

Quickly build your online store with beautiful themes and powerful apps


How fast and secure a BigCommerce store is?

A reliable environment is mandatory for your online store. It’s business owner responsibility to offer your customers a secure shopping environment.

BigCommerce hosts its websites on Level 1 PCI DSS 3.1 Certified servers. That means it will protect your store from credit card and payment frauds.

There are more benefits to BigCommerce’s environment. Some of them are:

  • Site-wide SSL certificate
  • DDOS mitigation (for enterprise plan)
  • Content Delivery Network (CDN)

BigCommerce’s environment has a good uptime history. They promise 99.99% uptime for your site. They were able to secure 100% uptime during last three Cyber Mondays!

Bigcommerce uptime

BigCommerce promises 99.99% uptime for your store.

Another advantage is that BigCommerce manages the infrastructure for their client websites. So that customers can put all their focus on how to increase sales, not on infrastructure.

Your online store is secure and performs faster with BigCommerce.

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The e-commerce platform you can rely on

BigCommerce takes care of your website performance and security for you


BigCommerce SEO

SEO for e-commerce site can turn out to be a headache. There are usually a lot of pages you need to optimize. When the product number increases, it can be more difficult.

BigCommerce sets auto-optimized titles and URLs for your pages. It will follow the most up-to-date practices. Plus, each page will have an SEO box for adding the information manually.

There are more built-in SEO features as below:

  • Facebook Open Graph
  • 301 Redirects
  • Google’s Rich Snippet
  • Auto-generated XML sitemap
  • Editable Robots.txt file
  • Canonical tag
  • Google AMP

All BigCommerce plans offer a site-wide SSL certificate. It can build a little more trust on Google’s side.

BigCommerce SEO Box

BigCommerce SEO box.

About site speed

BigCommerce uses Content Delivery Network (CDN) to load website faster. They know how much one extra second in load time can cost.

They will store your website in 7 distributed servers around the world.

BigCommerce response time

BigCommerce response time.

Your website will be served from the nearest content server for the visitor. So it will load better.

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BigCommerce – All-in-one e-commerce solution

Sell online and in-store | A better way to ship | 24/7 support | It’s easy!


Our verdict

BigCommerce’s first-hand competitor is Shopify. Both of them are good e-commerce store builders. As a result, there stays a debate where one is better than the other.

BigCommerce is best for the availability of various conversion optimization tools. It is for you if you are looking for an advanced toolset. You might need to gather some knowledge before using some tools.

There is no need for any web designing or development skill. The offered templates and options are easy to work with.



Start an online store with BigCommerce.


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BigCommerce Alternatives

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