About Disha Sharma
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One of the biggest decisions youâll take as an online seller is to choose a platform for selling your products. You can go for a fully managed service like Shopify or BigCommerce, a completely configurable shopping cart, or a solution like WooCommerce.
Even though these solutions start at $0 or at about $25/mo, their costs add up quickly as you add more apps to extend your store functionalities.
In addition to the maintenance costs of these tools/services, you also need to register a domain name and purchase SSL certificate (and any other premium products you might need to build your store). As you can see â you do need some reasonable investment for all of this. Now, if you already have an audience âÂ even if itâs a small, offline oneâ you can justify all these expenses.
But what if youâve zero people to sell to? And a very limited budget? Or âŚ if youâre just âexperimentingâ with online selling or trying a product?
Well, in that case, you might not be able to afford these solutions. But hereâs where a Shopify Facebook store can help.
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A Shopify Facebook store is a store that runs on Facebook and is powered by Shopify.
But, how Shopify and Facebook can be a great combination for selling online?
With Shopifyâs Lite $9/mo plan, you can add a store to your Facebook page and start selling on Facebook. By opening an online store like this, you can bypass the costs of building a store website from scratch and investing in pricey eCommerce solutions and products.
Now you might say,
âBut Disha, why should I subscribe to Shopify when Facebook lets me add a store to my page already (via Facebookâs Shop app)?â
But, when you sell via Shopify, youâll get all the goodness of Shopify.
The benefits of having a Shopify Facebook store including:
And much more.
30% of online shoppers would likely to make aÂ purchase fromÂ the social media network. And, 20% said Facebook led them to buy a new product or service online
Having a Shopify Facebook store will definitely help you with your overall business strategy
And in addition to Facebook, Shopify Lite also gives you access to Shopifyâs âBuy Buttonâ. With this feature, you can add a buy button to a host of places, for example, your website. So if you are running a blog or making a website and would like to enable your readers to buy from it, Shopify Lite covers you.
Pricing from: $9/mo
Plans: Lite, Basic, Shopify, Business,Â Advance
Speed test:Â B+ /Â Uptime test: 99.95%
PRO:Â Comprehensive online store builder; sell on multiple channels (FB, Amazon, mobile, etc)
Letâs now see some Shopify Facebook store examples and how you can do it too.
BestSelf.co runs a great Shopify Facebook store. Below, you can see how BestSelf.co displays its store products beautifully on its Facebook store.
Putting your product for sale on (or via) Facebook weaves a lot of means of engagement into the purchase process.
For example, when a Facebook user clicks on any of your products, they can 1) like it, 2) share it with their friends, 3) save it for later, and 4) leave comments about any product or buying questions they might have.
Now think about it â if these products were on your store, most of these activities would need the users to sign up. But inside Facebook, theyâre already logged in to their Facebook accounts!
Also, they can add the product to their carts too. For completing the rest of the checkout process, you can either bring the visitor to your website or store (if you have one) or simply let the users complete the checkout via Facebook itself.
BestSelfCo, for instance, takes visitors to its website for completing the purchase.
(In your case too, youâll most probably prefer to do the checkout process via Facebook itself.)
Hereâs another example from Master & Dynamic:
To find more Shopify Facebook store examples, check out Shopifyâs customer showcase.
Now that you understand what a Shopify Facebook store looks like, letâs quickly go over the steps you can use to create your Facebook store.
To create a Facebook store with Shopify, youâll first have to create a Facebook business page. Itâs to this page that youâll add a shop section to. So if you donât have yet, here's the quick reference to make a Facebook page.
(Ideally, you should not only have a page ready but also have a few 100 followers on it before adding a store to it. This way, youâll have an engaged audience to market to â right from day 1!)
With that tip, weâre ready to start building the store.
Visit Shopifyâs pricing page and click on the âVisit the Shopify Lite Planâ.
In the next step, enter a username, password, and your storeâs name.
After you enter your business information, itâs time toÂ integrate your Shopify account and your Facebook page.
To connect your Shopify account to your Facebook page, click on the âConnect accountâ button at Facebook > Account.
Shopify will then seek permission to read your Facebook profile. Click on the âContinueâ button.
At this point, Shopify will seek permission to manage and publish content on your behalf. So click on the âChoose what you allowâ link.
On the next screen, choose both the options and click âOKâ.
Finally, Shopify will ask you for the page to which you want to add the store section. So choose the page you just created (or any other page to which you might want to add the shop section).
Now, you might know that you canât sell a few items on Facebook (For example, things like alcohol, weapons, drugs and more).
Because youâll be hosting your store on Facebook, in the next step, youâre required to agree to Facebookâs store terms and conditions. So read carefully and click on the âAccept termsâ button once youâre sure.
Once youâve agreed to Facebookâs merchant terms, a shop section will get added to the page you chose in the setup.
But as you can see, the store you create at this point still wonât be live.
In order to publish the store, you need to go to the Shopify dashboard and give your billing details. Access these settings by clicking on the âGo to Shopifyâ button on your Facebook store page. Or just sign into Shopify and click on the âFacebookâ item on the right panel of your Shopify dashboard.
Now, to enableÂ your Facebook Shop, click on âselect a planâ.
On the next screen, youâll see the different Shopify plans.
Choose the $9 Shopify Lite plan and enter your credit card details. (Find out more on Shopify Pricing here.)
As soon as you enter your credit card details and Shopify verifies it, youâre set.
If you visit your Facebook page, youâll notice that the shop section is refreshed and itâs published and visible to all your followers.
Remember that Shopify doesnât charge you at this point, although it does collect your billing details. Youâll only be charged when the 14-day trial ends.
Now that youâve integrated your Shopify account and your Facebook page, and the shop section has been added and published on your page, youâre ready to add products to your store. All the products you add to your Shopify account will automagically appear in your Facebook shop.
To add products, click on the âAdd your first product to get startedâ link.
Adding products is easy with Shopifyâs easy-to-use editor. For this walk-through, Iâm adding a Feng Shui plant called âLady Palmâ to my Shopify account. (Iâve just quickly whipped up a short product description and added an image from a stock photography site. But you must spend time on this step.)
Anyway, hereâs how my product looks in the Shopify editor:
Now, what I was expecting was that the minute Iâd add and publish a product on my Shopify account, it would show up on my Facebook store, but that wasnât the case. In fact, when I clicked on the Facebook channel, I got the following message:
Since I didnât get any publishing errors, I thought that perhaps creating a collection, marking it visible to Facebook, and moving my product to the collection would resolve the issue. So I did all of this, and yet my Shopify product didnât show up on my Facebook shop.
So I read up on it, and it appears that when a shop is published on Facebook, the Facebook team reviews it.
Itâs only after you get their approval that your products appear on your Facebook shop. In fact, Shopifyâs help content says that it could take up to 48 hours for you to be able to publish products in your Shopify Facebook store.
I guess thereâs nothing to panic about in here, and you should hear from Facebookâs review team within 2 days. And with that, your Shopify Facebook store should be up and running.
And in case you're wondering,Â myÂ store did getÂ approved:
Now that the store is âopenâ, itâs time to optimize your content and images, so they shine on Facebook and appear when users search for them. Facebook gives some useful product listing optimization guidelines here.
And like I said in the beginning, the more engagement you build on your page, the more sales youâll get. Read these effective Facebook marketing tips to get a head start.
So thatâs about it to start a Facebook shop with Shopify.
Cookbook Village is an online cookbook store offering collectible and vintage cookbooks for casual and professional customers.
Wendy Guerin, the co-founder of Cookbook Village has given us her feedback about Shopify Facebook store,
We donât get many sales through social media channels. Most of our business comes from email and content marketing…our blog on cookbook collecting attracts our niche market and drives a lot of new customers to our Shopify store.
The Facebook Shop is free and serves us well to show that we are an eCommerce store, as well as a blog…many enter our blog through the organic search and social media, but donât quickly realize we are selling cookbooks, too.
The Facebook Shop exposes this and that alone makes it worthwhile. We would not pay extra for this integration, however, given the above.
There may be better Facebook Shop options on the Shopify App Store. We havenât tried any of them recentlyâwe tried one years back and removed it as it was buggy.
Given the Shopify Facebook Store feature comes with the subscription (not sure if it is with all packages…but I believe so), it is worthwhile to add it to your Facebook Page…especially because of how easy it is to set up.
It is worth testing it with your marketâthere is no downside.
However, Wendy thinks there is something that the integration needs to improve,
“The functionality is limited. There are some things I would want to changeâthe Shop automates which items show up as the first items you see on the main Facebook page. Some of our least interesting items seem to be showing and there is no rhyme or reason (that we know of) as to why those particular items show first. Shopify lets you select which Collections sync to Facebook and which items in a Collectionâbut that is pretty much the extent of options that we have found available for customizing the Facebook Shop.”
Overall, Wendy thinks the Shopify Facebook integration is,
The Shopify Facebook Store was easy to implement. It takes just minutes to set it up. Wendy Guerin, – co-founder of Cookbook Village
While Shopifyâs Lite plan is a good and affordable way to break into online selling, I wonât recommend it as your ultimate online selling platform.
Itâs ideal when starting out â but eventually â you should start a proper online store with a solution like ShopifyâŚ and use your Shopify Facebook shop as an added sales channel, and not as your primary store. (By the way, all Shopify plans include the Facebook sales channel, so you wonât need to purchase an addon or anything.)
So whenever youâre ready, make a move toward a full-blown online store.