Shopify Review

Take action

Last updated on December 14th 2017


Start here


What is Shopify and how does it work?

Shopify is an eCommerce platform that allows you to market and sell your products worldwide. It’s easy to use, no matter how experienced you are.

There are a lot of things you need to take care of when managing an eCommerce website. For example setting up a template, adding products, adding prices, promotions, and etc.

Shopify is suitable for a complete novice in building websites. Even though you have zero coding knowledge, you are still able to land an eCommerce store. This is because Shopify has got you covered – with all the core features.

Adding product on shopify

Simple and straight forward interface to add product on Shopify.

Besides, Shopify able to solve complex tasks from inventory management to managing an eCommerce store with active sales and customers.

Here’s a video on how Shopify works and Shopify review:

A quick glance on Shopify features (that help you to sell more)

1- Selling products on multiple channels

As an eCommerce business owner, you shouldn’t merely depend on single medium for selling. Your earnings are limited when you try to grow an online business completely depending on a single website.

You should explore on other sales channels!

3rd party sales channels can be beneficial if you promote it the right way. It can increase your sales by a noticeable rate while securing the future of your business.

Shopify does help you built an online eCommerce store to showcase your products. Meanwhile, they also do encourage you to get on other potential sales channels to increase your sales.

Shopify has support for a number of popular channels with easy integration of products. Here are some of them:

  • Selling on Facebook

    Create a “Shop” tab on the Facebook page and connect it with Shopify to fetch and show products. Customers can check out directly on Facebook if you’re eligible to use Facebook Checkouts.

    Find out more on Shopify Facebook shop.

  • Selling on Amazon

    Connect Shopify to your Amazon Professional Seller Account. You can create, manage and process listing of products from the Shopify Dashboard.

  • Selling on Pinterest

    You can add pins to Shopify products. Customers can make orders through those pins directly from Pinterest.

  • Selling on Mobile Apps

    You can also sell Shopify products on the apps you developed. You can even manage in-app purchases through Shopify Payments.

2- Make money on your site with Shopify “Buy Button”

You can easily monetize your website or blog with Shopify’s “Buy Button”. The “Buy Button” works similar to “Buy Now” from PayPal. It will link back to Shopify when visitors click on check-out from your website.

With this feature, you can embed any product and checkout on your site. You will bring a custom shopping experience for visitors.

shopify buy button

Shopify Buy Button.

3- Your online store in multiple languages

Most Shopify themes support multi language. If your audience is local or country-specified, Shopify has an inbuilt setting to translate them to the supportive languages.

4- Accept payment from PayPal, Amazon Pay, or Apply Pay

You can accept direct payment via credit card using Shopify Payment. It has inbuilt options for 3rd party payment services like PayPal, Amazon Pay or Apple Pay.

5- Discount code and online gift cards

Cards Discount Codes and Gift Cards are some of the best incentives for online based businesses. Shopify has integrated features to generate and distribute them in various ways.

6- Better customer management

After sales customer management is an important task. It can be made into returning customers with good proposals. You can manage it in your Shopify Dashboard.

7- You can sell both digital and physical products

Shopify allows you handle both digital and physical products at the same time. It offers a free app that will allow you to specify the types of your products. You can categorize your products as digital and handle those particular deliveries through email or downloadable online storage.

8- Shopify POS to integrate with online store

You can also integrate Shopify POS in your bricks and mortar shop. You are able to share the same data between POS and online store. This is a huge advantage to expand your presence.

9- Automatic tax handling

In Shopify, all sales taxes and shipping rates are handled automatically. There is a feature to help you calculate taxes and shipping rate based on customer’s location and shipping methods.

Shopify has all the potential you need to built, organized and grow your eCommerce store.

shopify customers

Shopify powered more than 500,000 businesses all over the world (source).

Back to top


Shopify powers site owners like you around the world

500,000 Businesses Powered | 1,000,000+ Active Users | $40B+ Sold


Compare Shopify pricing and plans

Shopify Plans/Price

Basic Shopify


Advance Shopify

Monthly Price




Transaction fees 2.0% 1.0% 0.5%
Gift cards Yes Yes
Professional Reports Yes Yes
Abandoned cart recovery Yes Yes
Fraud analysis Yes Yes
Staff accounts 2 5 15
24/7 Support Yes Yes Yes

Shopify pricing starts from $29/mo. You can save 10% and 20% of the fee if you decided to subscribe to their 1-year or 2-years plans.

All Shopify plans offer:

  • Unlimited number of products
  • Unlimted file storage
  • Manual order creation
  • Website and blog section
  • Free SSL certificate
  • Shipping label discounts
  • Retail package if needed
  • Sell through social media channels (Facebook, Pinterest, Twitter, etc)

If selling on social media platforms is your concern, you can kick start with Shopify Lite plan. It starts with $9/mo and you can start selling on platform like Facebook.

Shopify has introduced Shopify Payments. Your transaction fees will be waived if you use Shopify Payments to process all the sales.

The advantages of Shopify Payment is that you can manage all your store transactoin within Shopify platform. And, it’s easy to setup as the payment system is already built-in.

If you want to learn more about Shopify pricing and plans, find out side-by-side pricing and plan comparison.

Back to top


Shopify plans and prices

Start to sell online using Shopify with $9/mo. You can always upgrade to advance plan later.


Shopify themes and apps

Shopify has a wide range of free and premium themes at their Theme Store. Most of them are mobile-friendly. The themes look professional and sorted under different categories. You could find the matching one for your industry easily.

The premium themes in their repository are somewhat pricey. However, they are highly customizable. It has the unique set of customization options that can make it up for you.

Shopify themes

One interesting fact about Shopify Theme Store is that you can preview your live store on any premium theme before buying.

You can customize the theme while previewing it. You can have the advantage of matching the new theme with your store scheme before decided on it.

On the other hand, Shopify has a powerful website editor as you can look below.
shopify website editor
If you are confident, you can take a free theme and use the editor (it’s intuitive) to customize it as your wish.

Shopify app store

The functionalities of Shopify can be extended with the support of over 1,200 apps from Shopify App Store. Many of the apps charge a monthly fee but you could find free items to get your work done.

shopify app sales

shopify app shipping

If prefer Shopify native apps, their team has developed around 15-20 apps for its users. They are all optional, free and can be used to add a new horizon to the store. (source)

Back to top


Over 100 themes and over 1,200 apps

Shopify help to boost your online store sales with professional themes and useful apps!


Built-in SEO features

The basics and essentials of SEO are covered in the core area of Shopify. However, you are required to gather as much knowledge as you can about SEO to see some good results.

Here are the built-in features they offer. Please note that more features can be added from the app store if you need it.

  • Editable page title, meta description, and URL
  • Automatic canonical URL tag to prevent duplicate content issue
  • Automatic but controllable sitemap.xml and robots.txt files
  • Editable image file names and alternative tags

Website security

Shopify features Certified Level 1 PCI DSS (Payment Card Industry Data Security Standard) compliant shopping cart and hosting service that is committed to providing faster and secured shopping experience.

The payment processing and data protection are the biggest concerns and Shopify always tries to use the latest web security technology.

The drawback can be seen in the site speed. eCommerce websites are usually heavy and data-hungry. You might not see such a good speed unless you take the steps to improve it.

Wolfram Muller of was able to cut down his Shopify website’s load time by half doing a list of works.

Back to top

Shopify website speed test

Site speed is important not only to SEO but also your sales.

Amazon’s calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year.

The majority of us won’t wait in line (unless we have to) for more than 15 minutes or less. Ask yourself, when was the last time you wait for a website to load in order to browse the content? 50% or more wouldn’t go back for the site that kept them waiting.

As usual, I created a free Shopify store with its free plan for testing purpose. Here’s the response time of my test website.

shopify pingdom

shopify bitcatcha

Shopify store analytics

Shopify has a built-in Store Analytics that can benchmark online store performance or you can integrate it with Google Analytics if you want.

Shopify can provide the following reports depending on the level of account:

  • Financial Report
  • Overview Dashboard
  • Sales Report
  • Customers Report
  • Acquisition Report
  • Behavior Report

shopify store dashboard

Back to top


Shopify store – Great site speed with build-in SEO features

Site speed, security and SEO features are important to your online earnings.


Things to Take Note with Shopify

  • The system of moving your business from Shopify to others is challenging. You can only generate a series of CSV files of your product information and customers. Although it’s unlikely you encounter with this situation, it’s worth to take note.
  • You can’t host a domain based email address even website hosting is included in all Shopify plans. However, it allows you to setup e-mail forwarding. So you can forward all your emails from a temporary branded email to a 3rd party email service like Gmail, Yahoo.
  • Shopify platform uses their own-developed PHP language “Liquid”. All themes are coded in this format. Unless you want to edit theme’s core files, else, you are safe. The alternative, you can learn Liquid or hire a developer of Shopify themes. Find out more Shopify tutorials.


Our verdict

Doesn’t matter if you have a brick and mortar store or just starting out your idea, Shopify should be your top choice for online store. Besides some of the challenges you may encounter as above, it’s worth your investment (time and money).

Do I recommend Shopify?

Yes. Especially if you are looking to grow your online presence and grab a piece of cake from this online eCommerce market.

As a business owner, Shopify offers the flexibility and the ability to grow your online business. From creating your product page to delivery or download, Shopify has everything covered in between.

Here are the reasons why we like Shopify:

  • Start with $9/mo where you can sell immediate on Facebook
  • Make money from your website or blog with Shopify Buy Button
  • Expand your sales channels to social media platforms and accept payments from 70 different gateway in different countries
  • Zero transaction fees with Shopify Payment
  • A wide range of Shopify apps to extend functionality to your online store as your business grow

With Shopify, you have every chance to increase your sales by integrating with their latest technology.

How to begin

It’s okay to have a risk-free minded. No one is ready to invest in a platform before trying it. So, Shopify offers 14-days trial. It’s fully free and you don’t have to fill in your credit card details.

You can follow the link to setup your online store with Shopify.

Shopify signup

shopify signup steps



Take your free 14-day risk-free trial of Shopify. Experience how it helps you sell more!


FTC Disclosure earns commission from referring visitors to products, services, and software via affiliate partnership.

Our site focuses on helping small businesses and individuals who want to build awesome things online. Support us by making a purchase via our affiliate links so we can keep producing free, useful guide like this one.

Shopify Alternatives

Looking for an alternative? Here are others popular website builders.